More than 25 years of
expertise in the healthcare
A journey dedicated to
with easy, simple but
In 1994, Erik Joosten, a young, enthusiastic graduate makes his career purpose to improve the healthcare system with simple, innovative products. He strongly believes that there is a solution for each irritation encountered in daily healthcare activities.
With more than 25 years of expertise in compression stocking donning aid industry, Arion is now a global player.
After years of perseverance on introducing the new personal hygiene concept of washing without water, Arion’s brand Swash®, became market leader in several European countries.
Scroll down to see the milestones in the
history of Arion.
Easy-SlideErik Joosten leaves his job at a consultancy company in healthcare to start his own entrepreneurial adventure. He buys the patent and the intellectual property rights of Easy-Slide, the product he created during his time at the consultancy company.
First entrepreneurial steps - Arion's registrationOn the 1st of March 1994 Erik registers Arion at the Dutch Commercial Register.
First international expansionArion opens its first subsidiary abroad, in Atlanta, Georgia USA. That marked the international ambition of the company. After that, more subsidiaries were opened around Europe.
Swash®Swash® - the launch of a new personal hygiene concept in healthcare.
First real officeAfter years of "garage" type of business, Arion moves its headquarters, office and production to Geleen, in a big building.
Arion's International recognitionDutch and International business communities start to acknowledge the rapid growth of the young Arion company and rewards its effort with several important nominations.
- Nominated for Deloitte Fast 50
- Nominated for Deloitte Fast 500 (EU)
- Winner ABN AMRO Export Award 2005
Skylla, the manufacturer of Easy-Slide products, is founded as a joint-venture between Arion and Maco.Over the years Skylla grows and expands its activity in Tunisia and Macedonia. In 2020 Skylla becomes an independent company.
Opening of Arion
Major change of Arion strategy. The company stops its distributor activities and starts focusing on business owner-
ship, by getting its own production facilities, cleanroom and laboratory, in Geleen, the Netherlands.
In a later phase Arion takes the full control over Swash® production by installing its own lotion blending facilities.
Magnide®,Arion launches its 5th patented product, Magnide®, a donning aid for medical compression stockings and tights with a closed toe.
First CSR initiativesWe started implementing various CSR actvities, leading later on to the achievement of CSR performance ladder 4. This makes Arion a frontrunner in its sector.
One year later Arion makes a partnership with Made Blue: for each Swash® package sold, Arion ensures 1l of clean drinking water for communities without access to it.
Swash® fragranceFirst hypoallergenic fragrance created
exclusively for Swash®.
Birth of the
The proven success of more than 17 years of experience in healthcare makes it clear that washing without water is the bathing of the century. Arion integrates its personal hygiene solutions under the Bathing 21® concept.
Bathing 21® concept
Moving on the borderArion moves to a new building at Avantis Business
Park, located exactly on the Dutch-
Swash® Perineum+ PatentSwash® team starts the development of a new product, Swash® Perineum+, which will lead to the registration of the second Swash® patent 1 year later.
Arion’s 25th anniversaryArion celebrates a major milestone:
A quarter of a century!
Managing board expanded to 3 membersArion starts 2020 with 3 board members: Erik Joosten as CEO, Carl Joosten as CFO and Raoul Braeken, as CCO.
The trio is committed to lead Arion to further expansion and growth.
Swash® GREEN fragranceWe launched our second hypoallergenic fragrance created
exclusively for Swash®.
Interactive timeline with key moments highlighted (including icons and tracking colour line)