New packaging
fit for
the future
Smarter packaging: Better for the Planet, Easier for the User
Our mission: To make your life easier - every day and in every situation
Discover below the changes we've made:
From Plastic to Paper:
A Better Choice for the Planet We’ve replaced all plastic
packaging with FSC-certified paper, one of the most
ecyclable materials in Europe. This simple but powerful
change means our packaging now has an 82% chance of being
recycled – compared to just 41% for plastic.
Quick Facts: What We’ve Achieved So Far
• 5,000 kg of plastic eliminated per year
• Local sourcing: 48.5% reduction in transport-related CO₂
• FSC-certified paper from responsible forestry
• 20% of packaging CO₂ already offset via
tree planting – aiming for 100%
From Distant Supply Chains to Local Partnerships
From Distant Supply Chains to Local Partnerships
We didn’t just change materials – we changed suppliers.
Instead of sourcing packaging from Asia, we now work with local suppliers in Europe.
This has allowed us to:
• Cut transport emissions by nearly 49%
• Support local economies
• Improve supply chain flexibility and resilience
Our new packaging helps customers make the right choice quickly while reducing waste and improving the overall product experience.
Here’s what’s new:
• Clear size labels for faster product selection
• Prominent product images for easier shelf recognition
• Integrated QR codes that instantly provide product instructions, videos, and helpful tips
Growing a Greener Future: Our Tree-Planting Commitment
Sustainability doesn’t stop with paper. We’ve joined forces with Trees for All to
actively give back to nature.
So far, we’ve planted 150 trees, and this is just the beginning.
• Our goal: We are committed to planting enough trees to fully replant 100% of
what we use for our packaging.
• Trees absorb CO₂, support biodiversity, and help restore forests in areas impacted by deforestation.
Leading the Change, Ready for the Future
By switching to paper packaging, local suppliers, and smarter designs, we’re doing more than meeting today’s expectations. We’re preparing for the future:
• In line with upcoming EU Packaging and Packaging Waste Regulation (PPWR)
• Supporting Ecodesign and circularity goals
• Building a stronger, greener supply chain
Together with our customers and partners, we are taking meaningful steps toward a more sustainable world.
